Cannes Lions

SmartBowl

OGILVY GERMANY, Dusseldorf / FRESSNAPF / 2016

Case Film
Case Film
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Overview

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Credits

Overview

Description

Fressnapf, Europe's biggest pet supplier, developed the world's first Mecosystem that tracks dogs' activity in realtime and, based on that information, shows the owner the perfect amount of food and activity needed. The direct connection to Fressnapf's eCommerce system ensures a frequent reordering of supplies before shortages come up.

Execution

The patented SmartBowl consists of the intelligent feeding bowl with an integrated scale and LED display, the interactive SmartCollar with motion sensor and the SmartBowl app. The integrated scale in the feeding bowl tracks the dog's feeding habit. The SmartCollar with its integrated motion sensor tracks the dog's activity. Both send the data to the SmartBowl app on the owner's smartphone. The app processes the data and translates it into the dog's needs.

Outcome

In order to test the SmartBowl before producing it in series, we send it to our most loyal clients.

The results were unprecedented. Their pets’ health improved around 30 to 40% due to a better activity food balance.

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