Smarter buildings respond to what happens in them and around them. But you can’t tell 20,0000 people to rush into a building all at once just to see how it reacts. Unless you do it in a banner. So, we built a responsive banner for a responsive building. It shows the real effects stimuli have on smarter buildings – like occupancy fluctuations. Rain. Sun. And snow. And it shows how those responses save money and resources. The banner responds to the user’s commands, just like smarter buildings respond to the world around them.

Smarter buildings respond to the world around them. To reinforce this concept, we built a banner that responded to its users. This was especially effective for IBM, as the banner functioned as a product demonstration of one of company’s core offerings. It also showed not only how companies can save money with smarter building technology, but how smarter building technology can have a positive impact on the world at large – a key pillar to IBM’s mission to build a smarter planet.

This banner was a huge success for IBM. Users interacted with the banner nearly 10 seconds longer than other IBM banners, and 11.3% of users who hovered over the banner went on to expand it, compared to 1.54% for other IBM rich banners. The click-through rate, at .15%, was 300 percent better than IBM’s overall average. Users also got a rich, informative experience

once they clicked – each user that expanded the banner went on to click on 12 different parts of the banner.