The campaign was a big hit.

Between March 2014 and February 2015, our site received a total of 1,084,000 visits, almost twice as much as the 12 previous months. Most of this audience increase was driven by online media linking or embedding the creative data visaulisation to provide additional value to their readers. The specific website page featuring the creative data visualisation became the most visited page of the website, even more visited than the homepage. The weeks when press releases went out there are always a peak in the website audience figures.

The creative data visualisation was featured or inserted in many online media. Initially, most of the referrals were international tech blogs like TechCrunch or phonearena.com. Progressively, more finance and national titles started to link the creative data visualisation. Forbes, The Guardian, Business Insider, Daily Mail, International Business times, NDTV, La Stampa or Il Sole 24 ore have already included the creative data visualisation becoming important sources of traffic for the website.

A quick search in Google News provides thousands of pieces of media coverage involving our data and commentary in finance media (Wall Street Journal, Financial Times, Fortune, Reuters…) leading national titles in many countries (BBC, The Daily Telegraph, The Guardian, Le Monde, Le Figaro, Der Spiegel, The New York Times, El País, La Repubblica, Corriere de la Sera, La Nación…) and many tech blogs.

Our experts have also been commenting live in the BBC, Bloomberg and other TV and radio stations.

The campaign has definitely helped us greatly in our strategic objective of becoming a much more influential voice in the market.

The central element of the campaign is the creative data visualisation that provides market share evolution of smartphones OS (Android, iOS, Windows, Blackberry and Others) from January 2012 onwards. It allows comparing 12 key markets: US, Mexico, Brazil, Argentina, UK, Spain, France, Germany, Italy, China, Japan and Australia. Russia will be added soon.

This data visualisation works in desktops, tablets and smartphones and its design adapts automatically to the screen size.

The evolution and comparison of market share at two different moments or in two different countries allow users to discover “the story behind the data”.

The campaign was also supported by a monthly press release commenting on the OS market shares evolution and by social media intensive campaigns, especially on Twitter. This helped to spread the voice quickly, since many analysts and opinion leaders in the mobile market started to use it as part of their Twitter activity. Also journalists and media used Twitter to promote the articles where our data and the creative data visualisation were featured.

Once we knew that the creative data visualisation was a big hit, we decided to take it to the next level. We knew that in some markets, local language was an important element to get the creative data visualisation more used and more featured in online publications and blogs. We added translations to Simplified Chinese and French at the same time we undertook conversations with local media in those countries to promote their usage.