Cannes Lions

SMASH YOUR LIMITS

DLV BBDO, Milan / PEPSICO / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

'Smash your limits' is the first platform working with real trainers - the Gatorade social trainers.

For six months, we've offered the service for free: personal training plans, trainer advice, a forum to chat with the other athletes and most importantly, the boost that a real personal trainer can give you.

Outcome

6 months of athletic preparation

144,976 athletes involved

4,000 training tips

369,600 training schedules

1,177 training exercises

19,084 sports limits smashed

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