Cannes Lions
DLV BBDO, Milan / PEPSICO / 2014
Overview
Entries
Credits
Execution
'Smash your limits' is the first platform working with real trainers - the Gatorade social trainers.
For six months, we've offered the service for free: personal training plans, trainer advice, a forum to chat with the other athletes and most importantly, the boost that a real personal trainer can give you.
Outcome
6 months of athletic preparation
144,976 athletes involved
4,000 training tips
369,600 training schedules
1,177 training exercises
19,084 sports limits smashed
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