Cannes Lions

PEPSI

BBDO GUERRERO, Makati City / PEPSICO / 2012

Awards:

1 Silver Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Outcome

Over 10,000 volunteers gathered, 20,000 bulbs installed, 46,666 lives brightened. The project was named 'Best of the Best' at the 2012 PepsiCo AMEA Global Performance with Purpose Awards in competition with 16 other shortlisted projects across the entire PepsiCo system. It also gained the support of the Philippine government and was specially commended at the 2011 World Climate Conference. It was covered by BBC, NHK and other networks, and presented at TED X in Dubai and Mumbai. The project is now being spread in Kenya, Uganda, Indonesia, Vietnam, Mumbai and Colombia.

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