This App was placed in the AppStore and disseminated through the Oral-B’s media, as ads on media and merchandising. It showed the app that could be downloaded by anyone via iPhone or smartphone.

With an approximate investment of $25,000, Oral-B SmileLike reached thousands of people, who download it from the AppStore and continue using it every day. The app is still available in the online store, allowing more people access to this Oral-B innovation. With a small investment, we managed to give people contact with an oral hygiene brand when they aren’t in front of the mirror. But also on the street, on the bus, in the park, and anywhere else. Oral-B SmileLike helped to bring consumers closer to Oral-B, being with them all day.