Cannes Lions

Smoke Bombing

TKT SYDNEY / FRUCOR / 2017

Film
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In the film a narrator describes three ways to smokebomb a party, demonstrated by a man stuck at his grandma’s birthday party in an old, decaying house. The first tip is to fake a phone call. As the young guy walks down the hall pretending to talk he begins running until he gets out front door. We rewind so that the narrator can talk us through the second tip, which is to fake an emergency. The man screams “grandma is having a heart attack” and when she says she isn't, he dives into the bathroom door in an attempt to escape. We rewind again for the final tip which is to 'smokebomb'. He lights a flare, alerting a SWAT team who storm the building, causing havoc while helping him escape. Outside a helicopter with a ladder is waiting. It takes off leaving him clinging to the ladder in midair.

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