Cannes Lions

SMOOTH E BABYFACE SCRUB

JEH UNITED BANGKOK, Bangkok / SMOOTH-E (THAILAND) / 2008

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Description

Research findings show that facial scrub is usually for weekly use not for daily. Smooth E baby facial scrub is made from gentle ingredients and can be used everyday.

The story begins with a girl crying and complaining to a SmoothE consultant. She just broke up with her boyfriend because he said she is very demanding. The consultant hands her some tissue but the girl also demands for softer tissue, a bottle of water, then a straw, and food. Then, the consultant introduces the girl to use SmoothE baby face scrub daily as this fits with her demanding behavior. Last but not least, she still asked to open the cap and so forth.The commercial became 'talk of the town' amongst Thai teens. The product was running out of stock within a week after the launch.

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