Cannes Lions

SNACK

LEO BURNETT, Milan / PROCTER & GAMBLE / 2011

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Overview

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Overview

Outcome

More than 500,000 unique visitors in 3 months.More than 75,000 played matches.More than 12,000 hours together on the websiteMore than 700, 000 Pringles Multigrain packs sold in 4 months

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