For aspiration, Ariel created a TV content where stylists of a TV series, called Ask-i Memnu, which is the hottest trend among Turkish women to aspire about clothes of the characters, explain how they ensure the excellence of appearance of the characters with Ariel.Aspiration plan was supported also with TV banners during new clothes of Bihter were on the screen, brandings on pages and screens where interviews with the stylists were published and broadcasted, brandings on the Internet page of the series and with an online contest where women share their experiences with Ariel to win one of Bihter’s clothes.For shopping journey, women were accompanied from the moment when she stepped out of home until she returns home with OOH, shopping mall, department store and supermarket brandings.

Campaign reached more than 10,000,000 women.3.5 million women reached during their shopping.1,500 experiences shared online.350,000 samples distributed in stores.500,000 consumers contacted by SMS.Shipment record broken, almost doubled versus previous month.Shares increased by 3.2 points, reaching 22.3%.