Eurobest

Snack Election

THE MARTIN AGENCY, London / DUNKIN' DONUTS / 2017

Presentation Image

Overview

Entries

Credits

Overview

Description

To lighten the mood of the country around the Snap Election, a time when confidence & interest in politics was at an all-time low, the Dunkin’ Donuts hijacked the biggest news event of the year and held an election of their own – the Snack Election. Rather than asking the public to vote for potential new leaders, Dunkin’ asked them to vote for potential new donuts to be introduced into Dunkin’ stores. The choice was between Blue, Red, Orange or Green. The fact that these just happened to be the same colour of the country’s leading political parties was purely coincidental. In no way were Dunkin’ suggesting that the UK’s political leaders were donuts. Not at all. On the day of the election, the streets were flooded with political style posters including sandwich boards and mobile ad vans that drove around London.

Similar Campaigns

12 items

Great Shows Stay With You

DROGA5, PART OF ACCENTURE INTERACTIVE, London

Great Shows Stay With You

2020, AMAZON

(opens in a new tab)