A completely new solution was created with "Lillen & Nixon" being 'hired' as hosts/VJs of the ZTV weekend show containing music, series and films. This went well with OLW wanting to be the best pal for all sorts of festive occasions in life. The trailers were 'branded' by “Lillen & Nixon” acting as party hosts from the ZTV archives, commenting on the weekend shows between Wednesday and Saturday with a focus on afternoon, prime and late prime.

Surveys show that the share of those connecting OLW with the values ”party and fun” increased by 37% during 2004, whereas the main competitor lost share. Also, tracking indicating spontaneous awareness reached an all time high of 63%. The campaign was cost-effective with media value surpassing the media budget by 200%.