The message, 'Snickers gives you the energy to keep on going' was mirrored by the way total advertising blocks were designed. Placing breakbumpers inbetween commercials (spot-countdown pattern) simulated a Snickers-eating sequence. The last breakbumper showed the empty wrapper and claimed 'Game On'; the programme continues. The trailer got extended by a 'Snickers-finish', showing energetic sequences of the TV copy, the claim and the unusual presenting line 'energized by' instead of 'sponsored by'.

A continuous survey confirmed that the awareness of the claim 'Game On' increased significantly. Additionally, the statements regarding the understanding of the energy-positioning developed positively, meaning the objective was totally fulfilled at low cost.