Cannes Lions
BISCUIT FILMWORKS, Los Angeles / NIKE / 2016
Overview
Entries
Credits
Description
New England Patriots tight end Rob Gronkowski wakes up to a snow day and is so excited that he breaks a window with his head. As he steps outside, Miami Dolphins Ndamukong Suh throws a snowball at him. Rob walks through his neighborhood, picking up friends like Buffalo Bills running back LeSean McCoy and New York Giants wide receiver Odell Beckham, Jr. Wearing Nike cold-weather gear, they meet in a snowy field to play football. "The Payback" by James Brown is the song playing in this Nike commercial.
Outcome
Balancing the hectic schedules of so many athletes was no small task. Made all the more difficult by having to create a snow filled neighborhood (with 10 homes, a street and an empty lot complete with interiors) on multiple stages on The Lot in West Hollywood. Seamless digital effects are used to create a wholly authentic feel.
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