Cannes Lions

"Snow Day"

BISCUIT FILMWORKS, Los Angeles / NIKE / 2016

Film

Overview

Entries

Credits

Overview

Description

New England Patriots tight end Rob Gronkowski wakes up to a snow day and is so excited that he breaks a window with his head. As he steps outside, Miami Dolphins Ndamukong Suh throws a snowball at him. Rob walks through his neighborhood, picking up friends like Buffalo Bills running back LeSean McCoy and New York Giants wide receiver Odell Beckham, Jr. Wearing Nike cold-weather gear, they meet in a snowy field to play football. "The Payback" by James Brown is the song playing in this Nike commercial.

Outcome

Balancing the hectic schedules of so many athletes was no small task. Made all the more difficult by having to create a snow filled neighborhood (with 10 homes, a street and an empty lot complete with interiors) on multiple stages on The Lot in West Hollywood. Seamless digital effects are used to create a wholly authentic feel.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Nike - 'New Girl | Play New'

BWGTBLD, Berlin

Nike - 'New Girl | Play New'

2022, NIKE

(opens in a new tab)