Cannes Lions

SNUGGLE FABRIC SOFTNER

LOWE, New York / UNILEVER / 2005

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A woman wanders on a beach declaring her dreamlike state of heightened bliss. She is soon awoken from her perfume reality by Snuggle the bear to sadly yet fondly realize that her trance was caused by the sweet smell of fabric softener.

Similar Campaigns

12 items

OPERA MEDIAWORKS, Singapore

Rexona Gets Indonesia Moving with “AYO MOGER”

2016, UNILEVER

(opens in a new tab)

MULLENLOWE SINGAPORE, Singapore

Chocolate Ice Cream

2016, UNILEVER

(opens in a new tab)

MINDSHARE WW, New york

FRUTTARE “IT’S ALL GOOD” CAMPAIGN

2014, UNILEVER

(opens in a new tab)

BISCUIT FILMWORKS, Los angeles

FAMILY MEETING

2013, SPRINT

(opens in a new tab)

JWT SYDNEY, Sydney

TONI&GUY

2012, UNILEVER

(opens in a new tab)

SOAP CREATIVE, Sydney

LYNX

2012, UNILEVER

(opens in a new tab)

BRUNNER, Pittsburgh

AQUAFRESH TOOTHPASTE

2011, GLAXO SMITH-KLINE

(opens in a new tab)

ULTRARPM , Istanbul

O.K. CONDOMS

2010, ECZACIBASI

(opens in a new tab)

BBDO BANGKOK

GIFFARINE CHOLINE –B

2010, SKYLINE UNITY CO.

(opens in a new tab)

MINDSHARE, Mexico city

FACIAL FOAM

2009, UNILEVER

(opens in a new tab)

BBDO HONG KONG

DULUX PAINT

2004, ICI

(opens in a new tab)

MINDSHARE MALAYSIA, Kuala lumpur

SUNSILK SHAMPOO

2003, UNILEVER

(opens in a new tab)