Cannes Lions
PUBLICIS ITALY, Milan / FATER / 2015
Overview
Entries
Credits
Description
In Italy women have the perception that tampons are difficult to use, so they prefer pads to tampons.
Tampax Compak, thanks to its plastic applicator, is very easy to use.
It’s so easy that even men are able to understand it.
So we demonstrated how Tampax Compak is easy through a men Experiment.
Execution
The web video was filmed as a real experiment and it was posted on Youtube on April 29th, 2015.
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