Cannes Lions

SO EASY, IT’S MAN PROOF

PUBLICIS ITALY, Milan / FATER / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

In Italy women have the perception that tampons are difficult to use, so they prefer pads to tampons.

Tampax Compak, thanks to its plastic applicator, is very easy to use.

It’s so easy that even men are able to understand it.

So we demonstrated how Tampax Compak is easy through a men Experiment.

Execution

The web video was filmed as a real experiment and it was posted on Youtube on April 29th, 2015.

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