Orchestrate a 'pre-launch' around a spectacular, interactive event: a mysterious match between two teams led by 2 stars who embody the values of the F50 (Djibril Cissé/David Trézéguet) and young amateur players recruited in the street. The F50 Final Round is a staged concept that 'challenges' the rebellious, extravagant spirit of young footballers targeted via 'alternative', progressive, fun, interactive messages and material. The phases included Teaser, Recruitment, Selection, Revelation, Match.

30,000 hits on the website, 2,000 spectators for the match, 5,000 leads.