This campaign was created to coincide with Australia’s involvement in the 2006 Football World Cup. As it was our first appearance for 32 years and history was against us, our campaign was based on the thought ‘Stuff History”We created a character to embody History in the form of a 1000 Year Old Man, who taunted the Australian Team (locally known as the Socceroos) by informing them that they had no chance in Germany because Australia had no history in football compared to their more fancied rivals.Throughout the campaign people were encouraged to hate this man History and stuff him.

The campaign was first launched before the Australia vs Greece practice match in the week leading up to the World Cup. Outside the ground where it was played the introductory commercial was aired. Here, people could also download Stuff History Ring Tones, screensavers and get T-shirts featuring this character History. 5 Television Commercials were produced that ran individually before each game featuring Australia. Fly posters were placed around venues broadcasting the games and the web component consisting of a Myspace page, Joga page and the stuffhistory.com site was launched. An experiential event allowed people to kick a ball through History’s mouth.