Cannes Lions
JWT, New York / AD COUNCIL / 2008
Overview
Entries
Credits
Execution
The site itself is designed to engage the consumer by letting them into the lives of ten high school students, all at risk for not graduating. Through student-made videos, we get a peek into the struggles America’s teens are facing, and the optimism and dedication it takes to succeed against the odds.Every message of encouragement is turned into a building block. And with every boost, the site reacts and grows. These teens see a graphic representation of support they never knew existed.
Outcome
Boostup.org has been featured across the blogging community, is being spread through the education system, and has been written up in the New York Times. But most importantly, all ten of our 2008 students are on track to graduate in June.
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