The challenge was to stand out from the clutter and stay ahead in this race of grabbing attention with path breaking design.

Objective was to create such a situation that the audience would willingly view the design material and understand how its necessary for advertisers to make a brand earn social currency via likes, with their creative abilities. In the end the prime objective was to direct them towards the client's creative portfolio.

We researched on what would pull the audience to view our design. What would create enough magnetism that our audience willingly arrives to view our design rather than us shoving it on their desk. So we went ahead with a simple and rather primitive insight of people picking up a coin or a currency note on the road.

Since the core of our communication was to let the audience know about how our client can make brands earn social currency, the idea to re-design a dollar bill with a social twist did fit in perfectly.

We placed the social currency strategically at various ad agencies and in just a few days the client was contacted by some of the most renowned ad agencies for an interview for the position of a creative art director.