After the lockdown period, people had a great desire to eat out but the need for safety was even greater. In response to this and in celebration of their restaurants reopening, Burger King introduced a special OOH, a sandwich:

the Social Distancing Whopper. Their iconic classic made with three times the onions to ensure others keep a safe distance.

The Social Distancing Whopper has been available at all the Burger King restaurants and via delivery since the day lockdown ended. Launched through a social and digital campaign along with OOH and in-store posters.