Cannes Lions

SOCIAL ORGANISATION

SPRINGER & JACOBY WERBUNG, Hamburg / UNICEF / 2003

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Overview

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Credits

Overview

Description

The idea was to demonstrate to bank customers the impact they can make with just one single signature. We show them example signatures that portray various UNICEF subjects.We placed remittance slips with specially designed covers at bank counters: taking advantage of an environment where people are used to signing documents.

Outcome

The promotion took place in November 2002.UNICEF achieved an increase in donations transferred via remittance slips of €64,526.00 compared to the previous month.This represents a 139% increase compared to the figures (of the same period) in 2001.

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