MOBEC® is a rheumatic medication. The activities of the field services for this product have been drastically reduced. The consequence was that MOBEC® lost profile in its target group of doctors. High time to bring MOBEC® back into the limelight long term. An invitation to an Olympic time journey: 14 mailings take you from antiquity (the cradle of modern medicine) up to the Olympic games of 2004 in Athens (the symbol of mobility for rheumatism patients thanks to MOBEC®). Every mailing has a rational part (MOBEC® product advantages), an emotional part (entertainment from Olympia), an incentive prompted response-mechanism for a lasting dialogue with the doctor.

An invitation to an Olympic time journey: 14 mailings take you from antiquity (the cradle of modern medicine) up to the Olympic games of 2004 in Athens (the symbol of mobility for rheumatism patients thanks to MOBEC®). Every mailing has a rational part (MOBEC® product advantages), an emotional part (entertainment from Olympia), an incentive prompted response-mechanism for a lasting dialogue with the doctor.

On average, the first seven mailings received a response of 21%. So far the campaign was rewarded with a Bronze Caples Award, and both Gold and Bronze German Dialogue Marketing Awards.