Spikes Asia

Sofa

OGILVY, Mumbai / PIDILITE INDUSTRIES / 2021

Film

Overview

Entries

Credits

Overview

Execution

This film is treated as a folk ballad, its English translation is as follows:

Sharma’s bride came from across the river,

A two-seater sofa came as dowry with her.

Neighbors called it ‘Mrs. Sharma’s Sofa’.

When Mrs. Sharma’s sister-in-law got married,

The sofa was re-dressed and along it was carried.

Neighbors now called it ‘Mrs. Mishra’s Sofa’.

Mrs. Mishra’s son became a Tax Collector,

The sofa was upgraded to artificial leather.

Neighbors now called it ‘Mrs. Collector’s Sofa’.

The Collector’s daughter married outside her race,

The sofa changed colors, took a modern face.

Neighbors now called it ‘Lovebird’s Sofa’.

It has seen floods and quakes come and go,

It has seen relationships evolve and bonds grow.

It was born 60 yrs. back, but is still in its prime,

This sofa is enjoying the test of time.

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