Cannes Lions
OGILVY BRASIL, Sao Paulo / MAGAZINE / 2011
Overview
Entries
Credits
Execution
We made a bag of microwave popcorn that turns into a tiny sofa when it pops, surprising the consumer and telling him about the sale.
Outcome
The surprise, along with the 30% discount offer, resulted in sales of 7500 sofas - an increase of 17% compared to a normal week.Even nowadays clients arrive at the stores asking for the Popcorn Sofa.
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