Cannes Lions

SOFT DRINK

SAATCHI & SAATCHI, Copenhagen / COCA-COLA / 2009

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Overview

Entries

Credits

Overview

Execution

We filled a fun-fair Grab Machine with New Orange-shaped Fanta ‘Splash-bottles’. For maximum effect, these were placed in high-traffic areas in malls and in carefully selected workplaces.

Outcome

The result was fantastic. Word quickly spread that there was free Fanta inside the machine, and all you needed was skills and a bit of luck to claim your reward.

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