The concept of the promotion was to convince the dismissive, disapproving, skeptical yet nostalgic parent as well as the fun hungry imaginative kid. The integrated implementation across the Indian retail landscape and web media influenced the audience's worldview - reinforcing the positive nostalgic appeal, establishing nutrition capabilities, demonstrating fun through augmented reality that activated a unique game in synch with one of the 9 characters inside the pack identified through a specialised software that comprehended the characters displayed on a webcam.

Within the first quarter of the launch of the promotion, the sales jumped by 24%, the brand awareness scores went up by 90% and relevance scores for both children and parents went up by 150% and 75% respectively.