Cannes Lions

SOFT DRINKS

DUVAL GUILLAUME, Antwerp / SCHWEPPES / 2006

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Overview

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Credits

Overview

Description

We witness a slightly more Sophisticated Football team. Claim: Schweppes lemon and grape. For the slightly more sophisticated you.

Execution

The very sparkling quality of Schweppes Tonic. Illustrated in real-life by real Schweppes fountains that spray up to 20 metres into the air. Need we say more?

Outcome

If you compare the worldwide free media coverage we had by building some fountains with the 'real' cost of classical TV campaign, talking of a maximised value of the investment would be a huge understatement.

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