Cannes Lions

SOLDIER

Y&R PUERTO RICO, San Juan / DIRECTV / 2013

Case Film
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A WW1 captain is rallying his troops for the big battle when he's interrupted by a seargent who brings some news: "We've lost Tito, sir". The captain looks confused so the seargent explains that the reason they lost Tito is because "his wife changed the channel to watch the soap opera". The captain is outraged by the loss of this "fallen viewer"; a victim of not having multiple TV's connected to DIRECTV at home.

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