Cannes Lions
LYFT , San Francisco / LYFT / 2019
Overview
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Background
The rideshare company Lyft dropped its L in solidarity with Brooklyn commuters.
The L Train connecting Brooklyn and Manhattan announced a two-year shutdown, complicating the lives of 400,000 daily commuters.
So, Lyft created a Brooklyn OOH campaign letting Brooklynites know we "get you" and that Lyft can be a solution to your travel woes.
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