Cannes Lions

SONATA

INNOCEAN WORLDWIDE AMERICAS, Huntington Beach / HYUNDAI / 2010

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The Hyundai Sonata includes features, comfort and style usually only found on high-end luxury cars, which may explain why it ranks first in customer loyalty. To illustrate the idea of customer loyalty, our commercial portrays a city-wide “stoplight fire-drill” affording drivers the chance to drive any car they desire while asking the simple question, “If you could drive any car, would you choose yours?” Our Hyundai Sonata driver would.

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