SONS OF VIKRANT – UNTOLD TALES OF AN INVINCIBLE WAR-HERO

A documentary featuring the untold stories of valour first-hand from the brave officers who served on this historic war-hero to rekindle the pride of an entire nation. An evocative reminder to the riding community of the piece of history they are about to own.

We decided to translate their uplifting stories into an evocative documentary – aptly titled “Sons of Vikrant”.

The documentary features some of the most inspiring sons of Vikrant – an ex-Chief of Naval Staff and the last Captain aboard the Vikrant being among them – and brings together untold stories of grit, valour, heart, humour, love, respect – and of course – pride.

Considering India’s increasing affinity to emotional branded content online, we then hosted the documentary on the brand’s YouTube channel and website and leveraged key social influencers to drive this conversation.

First and foremost, Vikrant was born again – not just physically, but in the minds and hearts of the nation.

The film triggered a series of activities, online and offline. Online & National Media couldn’t stop talking about us! And the entire nation stood up to applaud the effort and honour the legend in her new form.

We garnered 0.7 Million USD worth of free media coverage in one week. Creating a cumulative 160 million impressions, reaching out to 32 million, overall.

The film also amassed a social sentiment score of 96%

Most importantly, V sold 11,000 bikes on the first day of launch itself! And now has a 3-month waiting period, with Bajaj upping their production capacity from 20,000 to 50,000 units monthly – making it a brand worth $0.5 billion in annual turnover within a month!