Cannes Lions

SONY BRAVIA TELEVISION

FALLON LONDON, London / SONY / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

We wanted to develop a promotional film for existing BRAVIA owners opposed to a commercial. Without commercial or time length restrictions the process was far more relaxed. RGB6 worked on the theme of colour, from which Carousel evolved.

Outcome

The purpose of this film was to allow customers to engage deeper with the BRAND and the product and in doing so increase their brand affinity and loyalty. There is unfortunately no way to judge the direct success of this promotion.TYPE OF MEDIA: Limited edition free DVD with purchase of Sony BRAVIA LCD TV.Date of 1st implementation: 1st April 2006

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