For implementation, digital designers and computer engineers worked hard creating 3D bunnies and placing them in the real TV programs.Dimensions, equipment, lights and the host’s movements were considered in detail. Even the host had to be prepared to interact with these bunnies.

As a result, outstanding word of mouth was generated and Sony Bravia's sales increased by 59%.The case of Sony Bravia is used by the TV channel as a successful example for other advertisers.