Cannes Lions

JOIN TOGETHER

WIEDEN+KENNEDY, Portland / SONY / 2014

Case Film

Overview

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Credits

Overview

Description

What makes Sony different from other technology companies is that it is more than a technology company. Sony is a unique combination of artists and engineers. So we created an anthem spot that shows what happens when Sony engineers come together with Sony artists. The final product helped us remember a company that we know and we love, but maybe had forgotten.

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