Cannes Lions

WHO WANTS TO BE A MILLIONAIRE

LEO BURNETT INDIA, Mumbai / SONY / 2012

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Overview

Outcome

The launch episode on the 15th of August had a smashing 5.2 TRP (Television Rating Points) with 14.8% of the TV households tuning in for an average of 36.5 minutes each.It was the most popular episode that week, topping the GEC Top 100 list The launch episode was so highly viewed that there SET almost tripled its prime-time slot TRPs…Sony's ratings moved up to No.2 on the Hindi GEC ranking! Source: TAM Data, Week 34, 2011 KBC also topped the ‘Viewers’ Most Loved Reality Show of 2011’ and ‘The Most Effectiveness GEC Reality Show Launches’

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