Our challenge was to launch Twisted Metal: Head On, a dark “destruction derby” race down to the last man.Hype was created with a clever viral hosted on the site on the main theme of destruction. For the site we were keen to find an idea that avoided pale imitations of game-play. Mysterious dark styling revealed by torch-beam displays a navigation based around a junk yard. While exploring each wreck, the user is treated to the car’s “memory” of its death, including the character that was killed. We wanted to make our users seek out content and explore the site.