Limited budget, unlimited pictures.We organized a big party for the big brothers. Sony Ericsson was spread all over the house. The participants received their personal K850 and were allowed to take unlimited 5M pixels pictures. On the next day Sony Ericsson surprised them with a gift: the best clicks taken during the party, on paper. These pictures were constantly shown and shared and were the only opportunity they had to register themselves in the program.

More than 6 hours of transmission, 30 minutes live. Sony Ericsson was connected to BBB`S website, visited by 30 million people. The party was viewed by 488.000 online, with 46 YouTube uploads. K850 is now recognized as the BBB´s cell phone, and has already become, to the target group, the most desired phone.