Passengers could proceed to an orange SE Walkman area with soft chairs, posters and other branded elements, where people can have a relaxed time.

Even during the flight passengers can listen to their favourite music with SE Walkman – stickers with “flight mode” function ads were placed inside the planes.

Project covered the main travel season of the year – New Year holiday.

In the airport: 7000 passengers daily, 441,000 during the campaign.In the planes: 220,000 passengers.