Cannes Lions
JOSEPH KAISER ART DIRECTION, Los Angeles / STARBUCKS / 2009
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One of three spots produced to support the Los Angeles launch of Sorbetto, a new line of icy drinks from Starbucks. The challenge was to convey their Italian authenticity and increase store traffic in the afternoon. The spots show how these refreshingly sweet drinks have an intense, lasting, Italian effect on the population. Sales figures and store traffic far exceeded expectations.
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