Cannes Lions

SOUND PRODUCER

AGE ISOBAR, Sao Paulo / VOICEZ / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Description

We needed to promote Voicez Sound Producer among its target, which is mainly composed by advertising agencies. We created a interactive campaign. People could see the difference that a soundtrack can make on a script and also get a sample of the quality of Voicez’s work. People could note that the meaning of the text changed with the different sounds.In the tagline, the Sound Producer asked: “How about your script, which story would it tell?”. With no additional production cost, the ad was subject in many of the most important advertising websites and publications.And this mix of paid and earned media increased the awareness of Voicez.

Execution

We created a campaign made of interactive print ads. People could see the difference that a soundtrack can make on a script and also get a sample of the quality of Voicez’s work. Each ad had two QR codes, that played different soundtracks. The text invited the target to scan the codes and read the copy listening to each one of the soundtracks.By doing that, people could note that the meaning of the text changed with the different sounds.In the tagline, the Sound Producer asked: “How about your script, which story would it tell?”.

Outcome

With no additional production cost, the ad was a subject on many of the most important advertising websites and publications.And this mix of paid and earned media increased the awareness of Voicez.

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