Cannes Lions

Sounds German

PHILIPP UND KEUNTJE, Hamburg / AUDI / 2017

MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In these spots, we hear a man speaking what appears to be German. We hear that the vowel sounds and the word meanings are recognisably German yet something about the voice over’s accent and pronunciation doesn’t quite feel 100% convincing. Through out the spots, listeners are kept guessing as to whether the voice over is actually German until the very end when the announcer finally reveals, ‘Just cause this sounds German, doesn’t mean it is’ thereby confirming that it wasn’t German after all but in fact, a complete nonsensical and cheap imitation of the technical German language. After all, you might be able to copy German engineering but it’ll never be as good as authentic and original Audi engineering.

Similar Campaigns

12 items

1 Eurobest Award
Renault - The Store

PUBLICIS CONSEIL, Paris

Renault - The Store

2022, RENAULT

(opens in a new tab)