Cannes Lions
STORYROOM, Copenhagen / SONY / 2017
Overview
Entries
Credits
Description
A young girl walks from the hair dresser through the streets of Brooklyn to meet with her father.
The plot was kept as simple as possible to make more room for the talent to shine and to show how the world would look through her eyes.
In an effort to empower the seemingly uncool girl we made sure to shoot at her eye level at all times and portray her the same way you would normally do with a powerful man from an action movie.
It was all about making her seem confident and shaping her into an identifiable role model for the viewers.
Execution
The film was written, shot and edited over the course of one month and placed on Youtube during the American election.
Outcome
The video has been seen more than 16.000.000 times and has influenced the American election as Sarai was used as a poster-girl to get Latin Americans to vote.
On social media it has spawned the hashtag #AsiSoyYo and inspired hundreds of artist to make their own interpretations of the main character through memes and drawings.
There has been articles written in almost every major online magazine - Buzzfeed, Huffington post, The Guardian, NPR, Vogue etc. all the way to the cover of New York Times - The Arts.
In late 2016 the main talent was greeted by President Obama in the White house and even in the 2017 Womans March after Trumps inauguration her face was used on banners as an emblem of female rights.
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