Cannes Lions

Space Station

BBDO NEW YORK / MACY'S / 2019

Awards:

1 Bronze Cannes Lions
Film
Demo Film
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Overview

Entries

Credits

Overview

Background

Dating back to the classic 1947 movie, Miracle on 34th Street, Macy’s has been synonymous with the holiday season. So, every year, the stakes are high to create a story that will stir the imaginations of our audience.

Execution

Music played a huge role in helping to maintain the “heart” in our film, “Space Station.” So often when we see a story that relies heavily on technical achievement, the story and human emotion get lost or overshadowed. But in the case of our film, the simplicity and gentle nature of the music we chose “grounded” the stunning visuals of space, and made sure the story never veered from being a “human” story with authentic, delicate emotion.

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