Cannes Lions
BBDO NEW YORK / MACY'S / 2019
Overview
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Credits
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In this film, we created a world where the sun magically changes your wardrobe from bulky winter outfits into vibrant summer styles.
“Spotlight” is a chic, stylish summer spot that helped position Macy’s in a cooler, more fashion-forward, contemporary space. Set to the beat of “Oogum Boogum,” by Brenton Wood, this spot is a beautiful metaphor that showcases the feeling you get when summer finally arrives—when you finally take off your sweaters and thick jackets and just move freely into your new summer outfits.
It's a great way to get people excited and celebrate the summer, and showcase Macy’s in a whole new light!
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