Cannes Lions
SPARK NEW ZEALAND, Auckland / SPARK / 2019
Overview
Entries
Credits
Background
A vignette spot of very Kiwi-centric children, multicultural and diverse, shown in beautifully constructed portraiture filmed around NZ. The performance is very natural and the music playful and uplifting. It emotes the children new found power and independence standing up as a nation of curious individuals.The sensibility is very New Zealand.
Execution
Each shot was curated in both lighting, art direction and wardrobe to ensure a cohesive palette in each scene. The talent and performances all varied and we went through the process of casting a large amount of kids from all cultures in Kiwi society. We endeavoured to find the right mix of looks and personality to bring to the big screen - the were a mix of scripted and improvisation and we chose to shoot a lot of alternative takes of the scenarios and questions which allowed us the freedom to explore in the edit the best way to construct and balance the tension and comedy.
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