Cannes Lions
COLENSO BBDO, Auckland / SPARK / 2019
Overview
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Credits
Background
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Execution
Generation Voice celebrates the power and opportunity the next generation will have, thanks to voice technology. The 60 second film features kids quizzing voice assistants for answers to some of the biggest questions – Will vegetables actually make me taller? Is Santa always watching? If you pee in the pool, will the water really change colour?
The adorable revolution ensues once a nation of curious kids begin fact-checking information that, to previous generations, would have slid by unquestioned.
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