Cannes Lions

SPEAK TO NAVIGATE

DIGITAS, Sao Paulo / SAMSUNG / 2013

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THE CHALLENGE

The new Samsung Smart TV has a very innovative feature: you control using your voice. The challenge was to make people aware and curious about that.

THE IDEA

To spread this amazing feature, we created an innovative banner in a major portal that enabled people to navigate using just the voice.

RESULTS

In less than 12 hours, 31,082 people voice browsed at uol.

And 1 in 4 visited the site of the Samsung Smart TV.

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Shortlisted Cannes Lions
Become Master Chief

215 McCANN, San francisco

Become Master Chief

2022, MICROSOFT

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