THE CHALLENGE

The new Samsung Smart TV has a very innovative feature: you control using your voice. The challenge was to make people aware and curious about that.

THE IDEA

To spread this amazing feature, we created an innovative banner in a major portal that enabled people to navigate using just the voice.

RESULTS

In less than 12 hours, 31,082 people voice browsed at uol.

And 1 in 4 visited the site of the Samsung Smart TV.