Cannes Lions

"Special Delivery"

O POSITIVE, New York / BMW / 2016

Film

Overview

Entries

Credits

Overview

Description

You want a car that’s fun to drive, but you also want a car that fits your life. Enter the BMW X1, the entry level BMW SAV for thirty-somethings who no longer care what anyone else thinks; they just want their performance, cargo space, and run-flat tires.

In "Special Delivery," the X1 proves that a best-in-class 0-60 time and lots of trunk space are all you really need to make a clean break. It was written to target thirty-something women SAV shoppers who’ve gotten to the age where they know who they are and do things their own way.

The best-in-class features of the all-new BMW X1 can handle any situation you throw at it.

Similar Campaigns

12 items

Shortlisted Cannes Lions
BMW Museum of Sound

SERVICEPLAN MIDDLE EAST, Dubai

BMW Museum of Sound

2022, BMW

(opens in a new tab)