Cannes Lions
VMLY&R COMMERCE ARGENTINA, Buenos Aires / VOLKSWAGEN / 2020
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In each different piece we want to take to life this feeling of "you are talking with you something from your place".
All the things are actually made, from the truck, to the fields, and the cows. The idea of having in each different print something from the Corn, the Wheat or The tea, was so big from us. It was a big thing to be consecuents about the sensibility and the respect of the field.
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